Eonsmoke and the opposite corporations deny concentrating on minors.
Eonsmoke argues that Juul’s patents are invalid. “Juul has tweaked some quite simple customary methods to principally warmth up and vaporize a liquid and puff on it,” Mr. Lobbin stated. “They haven’t found out a technique to get to Mars.”
Ziip, which designs and manufactures dozens of various taste pods and units can be beneath investigation by the F.D.A., which stated that it, like Eonsmoke, might need merchandise in the marketplace illegally.
Like Eonsmoke, Ziip claims that Juul’s expertise is both the identical or very near what was beforehand invented, invalidating its patents.
“Juul is attempting to achieve a digital monopoly over the e-cigarette business in the USA,” stated Steven Susser, a lawyer for Ziip. He additionally blamed Juul’s advertising and marketing practices for placing the business beneath a microscope.
“All Ziip needs to do is to supply a inexpensive, and what it believes to be a greater high quality, different,” he stated. Ziip sells dozens of Juul-compatible flavors together with Froopy, Iced Pina Colada, Cinnamon Roll and Strawberry Lemonade.
In paperwork filed with the commerce fee, Juul known as its vaping system “a runaway success” and stated that the units and nicotine pods manufactured and offered by the accused corporations had been primarily based on stolen mental property. Juul additionally raised questions on its rivals’ high quality management, though in an interview it didn’t give any particular examples of issues.
Melanie Milin, co-founder of Vapor4Life, stated her firm had all the time informed potential prospects to not begin vaping in the event that they don’t already smoke. The corporate gives merchandise in a spread of nicotine ranges to encourage individuals who vape to taper off and stop.
The showdown has stirred up blended emotions among the many tobacco-control crowd.
“It’s laborious to root for Juul in a company struggle about who income from nicotine habit,” Mr. Bostic stated. “However from a purely public well being perspective, an I.T.C. choice of their favor would not less than get some merchandise aimed toward kids off the market. All of those ought to be banned, and a rising variety of jurisdictions are doing simply that.”